Google Ads can deliver qualified leads within days — or burn budget on irrelevant clicks. Structure and intent matching determine which outcome you get.
Search campaigns
Target high-intent keywords with tightly themed ad groups. Use negative keywords aggressively to filter job seekers and free-tool hunters.
Landing page alignment
Every ad group should land on a page that mirrors the promise in the ad copy. Message mismatch kills Quality Score and conversion rate.
Performance Max
PMax works when you feed it strong conversion data and creative assets. Avoid running it before Search fundamentals are solid.