Skip to content

AI Development & Consulting

AI Chatbot Development Company in India — Bots That Sell and Support 24/7

Softlance builds custom AI chatbots for your website, WhatsApp, Instagram and app, trained on your own content to answer questions, qualify leads and book appointments.

  • Resolve up to 70% of routine queries automatically
  • Hand over to a human with full context
  • Live in as little as 3 weeks

Get a free automation plan in 48 hours

Three fields. No spam. A specialist replies within 2 business hours.

Your details are private. We never share or sell them.

  • 48h Proposal turnaround
  • 100% Code & IP ownership
  • Fixed Price packages
  • 2-week Sprint cycles with demos

Sound familiar?

Customers expect instant answers — at 2 a.m. too

  1. Visitors leave at night and on weekends because nobody answers.

  2. Support teams repeat the same 20 answers all day.

  3. Old rule-based bots frustrate customers with “I didn’t understand that”.

What we build

Chatbots for every channel your customers use

Website chatbot

Answers, qualifies and captures leads straight into your CRM.

WhatsApp & Instagram bots

Official-API bots for enquiries, catalogues, bookings and payments.

Knowledge-base (RAG) bot

Answers only from your documents, policies and FAQs, with sources.

Voice bots

Inbound and outbound call agents in English, Hindi and regional languages.

Internal HR/IT helpdesk

Answers employee questions on Slack or Microsoft Teams.

Analytics & guardrails

Conversation insights, fallback rules and abuse filters.

What goes into it

What a customer support chatbot needs before it goes live

When businesses compare options for an AI chatbot development company in India, the real test is whether the bot gives correct answers about their business or confident wrong ones. Most of our build time goes into that test. The language model is the easy part; the work is in the content it answers from, the rules for when it should stop and hand over, and the testing before launch.

A project begins with a content audit. We collect your FAQs, policies, product or course details, price lists and past chat transcripts, remove outdated material, and turn the rest into a knowledge base the bot retrieves from (retrieval-augmented generation, or RAG). Each answer can cite the source it used, and when retrieval finds nothing relevant, the bot says so and offers a person. We then write the conversation goals: which details to collect for a lead, which questions trigger a booking link, and which topics the bot never answers, such as refund disputes or medical and legal advice. A GPT chatbot, a Claude-based bot or an open-source model can sit behind the same design; we choose based on language quality, cost per conversation and data terms.

For example, a diagnostic lab could use a WhatsApp bot to share test preparation instructions, offer home-collection slots, take bookings with a payment link and send report-ready alerts, while any question about interpreting a result goes straight to staff with the chat history attached. The same knowledge base could power the website widget, so both channels give identical answers.

Before launch, we run the bot against a test set built from real customer questions and review every failure with you. After launch, a weekly report lists unanswered questions, handover reasons and leads captured, and those gaps feed back into the knowledge base. You provide the content, a WhatsApp Business account if needed, and a staff member to take handovers; you own the bot configuration and its data.

How it works

From first call to live automation in four steps

  1. Step 1 · Free

    Audit

    We map your workflows, data and tools, and find where AI saves the most time.

  2. Step 2 · 48 hours

    Blueprint

    You get a fixed scope, timeline and price — no surprises later.

  3. Step 3 · 2-week sprints

    Build

    We build, test and demo every two weeks, with your feedback built in.

  4. Step 4 · Ongoing

    Optimise

    We monitor results monthly and keep improving accuracy and ROI.

Outcomes we design for

What changes after go-live

  • Faster responses, day and night

  • More leads captured after hours

  • Lower cost per support conversation

See what you could automate — in one 30-minute call.

No pitch deck. You leave with three concrete automation ideas, free.

Works with the tools you already use

We build on your stack first and add tools only where they pay off.

  • HubSpot
  • Zoho
  • Salesforce
  • WhatsApp Business API
  • OpenAI
  • Anthropic Claude
  • Google Gemini
  • Shopify
  • WooCommerce
  • n8n
  • Make
  • Zapier
  • Slack
  • Google Sheets

Engagement models

Start small. Scale what works.

Pilot

from ₹45,000

One high-impact workflow live in 2–3 weeks. Prove ROI before you scale.

Start a pilot

Dedicated AI pod

Monthly

An AI engineer, automation specialist and PM working as your in-house team.

Talk to us

Prices exclude GST and third-party costs such as model usage, messaging and software licences.

Frequently asked questions

How is an AI chatbot different from a normal bot?

It understands natural language and answers from your data instead of fixed menus.

Can it speak Hindi and other Indian languages?

Yes — Hindi, Hinglish, Tamil, Telugu, Marathi, Bengali and more.

Will it make up answers?

We restrict it to your knowledge base and add confidence thresholds with human handoff.

Where can it be deployed?

Website, WhatsApp, Instagram, Facebook, mobile apps, Slack or Teams.

What are the running costs?

Hosting plus model usage; we estimate the monthly cost before you commit.

What does it cost to build?

Chatbots start from ₹45,000; WhatsApp bots from ₹65,000.

Try a demo bot trained on your website — free.

Tell us about your business. You’ll get a fixed-price proposal within 48 hours.

  1. We call within 2 business hours to understand your goals.
  2. Free 30-minute audit of your current workflows.
  3. Fixed scope, timeline and price — in writing, in 48 hours.

Request your free proposal

No obligation. Your information stays private.

Step 1 of 2

Free AI Automation Audit

A 30-minute call where we find the three tasks AI can take off your team first.