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AI Marketing Automation

AI Marketing Automation That Runs Your Campaigns While You Grow

Softlance connects your ads, website, CRM and inbox into one AI-driven system that segments audiences, launches campaigns and reports results — without spreadsheets or late nights.

  • Save 20+ hours of manual work every week
  • Campaigns triggered by real customer behaviour
  • Live dashboard of every rupee spent and earned

Get a free automation plan in 48 hours

Three fields. No spam. A specialist replies within 2 business hours.

Your details are private. We never share or sell them.

  • 48h Proposal turnaround
  • 100% Code & IP ownership
  • Fixed Price packages
  • 2-week Sprint cycles with demos

Sound familiar?

Your marketing team is busy — but not on the work that grows revenue

  1. Your team copies leads between tools by hand and still misses follow-ups.

  2. Campaigns go out to everyone, so open rates and ROAS keep dropping.

  3. Monthly reporting takes three days and is outdated when it lands.

What we automate

One connected system for every campaign

Smart audience segmentation

AI groups contacts by behaviour, intent and value, and updates segments daily.

Campaign orchestration

One trigger launches the email, WhatsApp, SMS and retargeting sequence together.

AI content generation

On-brand subject lines, ad copy and post variants drafted for review in minutes.

Ad budget rules

Pause weak ads and shift spend to winners automatically on Google and Meta.

Social scheduling

Plan, approve and publish across Instagram, LinkedIn and YouTube from one calendar.

Automated reporting

Daily KPI digest to email or Slack, plus a Looker Studio dashboard.

How it works

How automated campaigns run once the system is live

Most marketing stacks grow one tool at a time: a form plugin here, a Mailchimp list there, Meta and Google Ads managed in separate tabs, and a CRM that only sales opens. Our AI marketing automation services start by mapping how a contact actually moves through those tools today, where data is retyped, and which decisions someone makes by gut feel each week. That map becomes the blueprint for the build.

The finished system has three layers. A data layer pulls leads, website events, ad conversions and purchase or deal data into the CRM you already pay for, with consistent fields and source tags. A decision layer uses rules and an AI model to place each contact in a segment, pick the next message and choose the channel, whether that is email, WhatsApp, SMS or a custom audience for retargeting. A reporting layer writes spend and revenue into a Looker Studio dashboard, so the numbers in the weekly meeting come from one place. Copy drafted by the AI waits for a person to approve it until you decide which message types are safe to send on their own.

For example, a coaching institute running Meta lead ads for three courses could have every new lead tagged by course and city, sent a WhatsApp reply with the right brochure within minutes, moved into an email sequence matched to that course, and added to a retargeting audience if they visit the fees page without booking a counselling call. Ad sets whose cost per qualified lead crosses a limit you set are paused and flagged instead of running unchecked over a weekend.

From your side we need admin access to the ad accounts, CRM and email tool, your brand guidelines, and one person who can approve messages during the first month. At handover you receive the workflows in your own accounts, a written runbook and a recorded walkthrough, so an in-house marketer or another agency can maintain them without us. This suits teams of one to ten marketers who already generate leads but lose hours moving them between tools.

How it works

From first call to live automation in four steps

  1. Step 1 · Free

    Audit

    We map your workflows, data and tools, and find where AI saves the most time.

  2. Step 2 · 48 hours

    Blueprint

    You get a fixed scope, timeline and price — no surprises later.

  3. Step 3 · 2-week sprints

    Build

    We build, test and demo every two weeks, with your feedback built in.

  4. Step 4 · Ongoing

    Optimise

    We monitor results monthly and keep improving accuracy and ROI.

Outcomes we design for

What changes after go-live

  • 30–50% less time on campaign operations

  • 2× faster campaign launches

  • One source of truth for marketing ROI

See what you could automate — in one 30-minute call.

No pitch deck. You leave with three concrete automation ideas, free.

Works with the tools you already use

We build on your stack first and add tools only where they pay off.

  • HubSpot
  • Zoho
  • Salesforce
  • WhatsApp Business API
  • OpenAI
  • Anthropic Claude
  • Google Gemini
  • Shopify
  • WooCommerce
  • n8n
  • Make
  • Zapier
  • Slack
  • Google Sheets

Engagement models

Start small. Scale what works.

Pilot

from ₹75,000

One high-impact workflow live in 2–3 weeks. Prove ROI before you scale.

Start a pilot

Dedicated AI pod

Monthly

An AI engineer, automation specialist and PM working as your in-house team.

Talk to us

Prices exclude GST and third-party costs such as model usage, messaging and software licences.

Frequently asked questions

What is AI marketing automation?

Software that uses AI to decide who gets which message, when, on which channel — and runs it automatically based on customer behaviour.

Do I need to replace my current tools?

No. We build on what you use (HubSpot, Zoho, Mailchimp, Meta, Google Ads) and fill gaps only where needed.

How long does setup take?

A pilot workflow goes live in 2–3 weeks; a full system in 6–10 weeks.

How much does it cost?

Pilots start from ₹75,000; full builds are quoted at a fixed price after a free audit.

Is it suitable for small businesses?

Yes. Small teams gain the most because automation replaces hours they don’t have.

Who owns the workflows?

You do — all accounts, workflows and code are handed over with documentation.

Find 20 hours of hidden work in your marketing — book a free AI audit.

Tell us about your business. You’ll get a fixed-price proposal within 48 hours.

  1. We call within 2 business hours to understand your goals.
  2. Free 30-minute audit of your current workflows.
  3. Fixed scope, timeline and price — in writing, in 48 hours.

Request your free proposal

No obligation. Your information stays private.

Step 1 of 2

Free AI Automation Audit

A 30-minute call where we find the three tasks AI can take off your team first.