AI Marketing Automation
Email & Workflow Automation That Removes Repetitive Work
From AI-written email sequences to approvals, invoices and reports, Softlance builds workflows in n8n, Make, Zapier or custom code that run on their own.
- Cut repetitive tasks by up to 60%
- AI-personalised emails at scale
- Works across 400+ apps
Thanks — we’ve got it.
A Softlance specialist will call you within 2 business hours. Want to talk sooner?
- 48h Proposal turnaround
- 100% Code & IP ownership
- Fixed Price packages
- 2-week Sprint cycles with demos
Sound familiar?
Your team is doing work a workflow could do in seconds
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Staff copy data between email, sheets, CRM and accounting every day.
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Generic email blasts get ignored and hurt your sender reputation.
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Approvals and handoffs stall because someone forgot to forward a mail.
What we automate
Emails and workflows that run themselves
Triggered email sequences
Welcome, onboarding, re-engagement and renewal flows fired by real events.
AI email personalisation
Writes first lines and offers per contact from CRM and website data.
Inbox triage
Classifies incoming mail, drafts replies and routes to the right person.
Document workflows
Generates quotes, invoices and contracts, then sends for e-sign.
Approval flows
Multi-step approvals over email, Slack or WhatsApp with an audit trail.
Deliverability setup
SPF, DKIM, DMARC, warm-up and list hygiene for inbox placement.
How we build
Workflow automation services that cope with messy real data
Most repetitive office work follows one pattern: something arrives (an email, a form, a payment, a file), someone reads it, copies a few values into another system and tells the next person. As an email workflow automation agency, we treat each of those patterns as a pipeline with a trigger, a set of steps and an owner, and we plan what happens when a step fails before we plan the normal path.
A project starts with a task inventory: your team lists the jobs they repeat, how often, and which apps are involved. We rank them by time spent and by risk, then build the first few on the platform that fits. n8n automation, self-hosted on your own server, suits high volumes and data that should not leave your infrastructure; Make handles visual, multi-branch flows well; Zapier is quickest for simple two-app links; custom code is kept for steps that genuinely need it. AI steps sit inside these flows to classify an incoming email, extract fields from an attachment or draft a reply, and each one has a confidence check that sends unclear cases to a person instead of guessing.
For example, an accounts team that receives vendor invoices by email could have each PDF read, matched against the purchase order in Zoho Books or Tally, flagged if the amounts differ, and sent to the right approver on Slack or WhatsApp. Approved invoices are queued for payment and the vendor receives an acknowledgement, with every step written to a log an auditor can read later.
On the email side, sequences are triggered by real events from your CRM or product rather than a fixed calendar, and we check domain authentication and sending limits before anything goes out. You provide app logins with admin rights and a named owner for each workflow. We hand over the workflows in your accounts, an error-alert channel, and a one-page note per workflow describing its trigger, steps and failure handling.
How it works
From first call to live automation in four steps
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Step 1 · Free
Audit
We map your workflows, data and tools, and find where AI saves the most time.
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Step 2 · 48 hours
Blueprint
You get a fixed scope, timeline and price — no surprises later.
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Step 3 · 2-week sprints
Build
We build, test and demo every two weeks, with your feedback built in.
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Step 4 · Ongoing
Optimise
We monitor results monthly and keep improving accuracy and ROI.
Outcomes we design for
What changes after go-live
Hours of copy-paste removed every day
Higher open and reply rates
Fewer missed handoffs and approvals
See what you could automate — in one 30-minute call.
No pitch deck. You leave with three concrete automation ideas, free.
Works with the tools you already use
We build on your stack first and add tools only where they pay off.
- HubSpot
- Zoho
- Salesforce
- WhatsApp Business API
- OpenAI
- Anthropic Claude
- Google Gemini
- Shopify
- WooCommerce
- n8n
- Make
- Zapier
- Slack
- Google Sheets
Engagement models
Start small. Scale what works.
Pilot
from ₹40,000
One high-impact workflow live in 2–3 weeks. Prove ROI before you scale.
Start a pilotGrowth
Most chosenFixed quote
A complete system across teams in 6–10 weeks, priced after your free audit.
Get my quoteDedicated AI pod
Monthly
An AI engineer, automation specialist and PM working as your in-house team.
Talk to usPrices exclude GST and third-party costs such as model usage, messaging and software licences.
Frequently asked questions
n8n, Make or Zapier — which is best?
It depends on volume, budget and data rules. Self-hosted n8n suits high volume and privacy; Zapier suits quick, simple flows. We recommend after the audit.
Can AI write our emails safely?
AI drafts within your brand rules; you choose auto-send or human approval.
Will workflows break when apps update?
We add error alerts and monitoring, and offer maintenance plans.
Do you integrate Indian tools like Tally or Zoho Books?
Yes, via APIs or connectors.
How fast can we start?
First workflows usually go live within 10 working days.
What does it cost?
Workflow packs start from ₹40,000 for up to 5 workflows.
List your three most boring tasks — we’ll show you how to automate them, free.
Tell us about your business. You’ll get a fixed-price proposal within 48 hours.
- We call within 2 business hours to understand your goals.
- Free 30-minute audit of your current workflows.
- Fixed scope, timeline and price — in writing, in 48 hours.
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Check your inbox for a confirmation. We’ll call within 2 business hours.
