AI Automation
AI Automation Agency in India for Marketing, Sales and Operations
Softlance designs and builds AI systems that take repetitive work off your team, from CRM and marketing workflows to chatbots, agents and custom models. Every project starts with a free audit and ends with code you own.
- Proposal within 48 hours of the audit
- Fixed-price pilots before larger builds
- 100% code and IP ownership
Thanks — we’ve got it.
A Softlance specialist will call you within 2 business hours. Want to talk sooner?
- 48h Proposal turnaround
- 100% Code & IP ownership
- Fixed Price packages
- 2-week Sprint cycles with demos
AI Marketing Automation
Choose where to start
Start with the business area you want to fix first; each page explains what we build, how long it takes and where pricing starts.
-
Marketing Automation
Automate campaigns, segmentation and reporting with AI.
-
CRM Automation
Automate lead capture, scoring, follow-ups and pipeline updates in HubSpot, Zoho and Salesforce.
-
Email & Workflow Automation
AI-written emails, triggered sequences and cross-app workflows built in n8n, Make or Zapier.
-
Lead Nurturing Automation
Turn cold leads into sales calls with AI-personalised email, WhatsApp and SMS journeys.
AI Solutions by Industry
Pick your industry
-
AI Automation for Ecommerce
AI for Shopify and WooCommerce: catalogue, cart recovery, support bots and inventory alerts.
-
AI Automation for SaaS
Automate onboarding, support, churn alerts and product-led growth for SaaS.
-
AI Automation for B2B
Prospect research, proposal drafting, RFQ handling and account follow-ups for B2B teams.
AI Development & Consulting
AI development services and consulting
-
AI Chatbot Development
Custom AI chatbots for website, WhatsApp and Instagram, trained on your data.
-
AI Agent Development
AI agents that research, decide and act across your tools, with human approval where it matters.
-
AI Integration Services
Add GPT, Claude or Gemini to your app, CRM or ERP via secure APIs and RAG.
-
Custom AI Solutions
Bespoke models, document intelligence, forecasting and vision systems you fully own.
-
AI Consulting
AI use cases ranked by ROI, plus a 90-day roadmap for your business.
How we work
What working with an AI automation agency in India looks like
Softlance is an AI automation agency in India, based in Karnal, Haryana, and works remotely with businesses anywhere in the country. Most engagements begin with a free audit: we ask which tasks your team repeats every week, which tools hold the data, and where customers or leads wait for a response. From that we suggest one or two automations that are small enough to build in a few weeks and large enough to measure.
Every project in this section follows the same four steps: Audit, Blueprint, Build and Optimise. The blueprint is a written document listing triggers, data sources, AI steps, approval points and success measures, so you know what you are paying for before development starts. Builds run in two-week sprints with a demo at the end of each, and we work inside the tools you already use, such as HubSpot, Zoho, Salesforce, Shopify, the WhatsApp Business API, n8n, Make or Zapier, adding custom code only where it is needed.
When a system goes live, you receive the accounts, code, prompts and documentation. We offer monitoring and maintenance plans, but nothing we build depends on Softlance staying involved.
How it works
From first call to live automation in four steps
-
Step 1 · Free
Audit
We map your workflows, data and tools, and find where AI saves the most time.
-
Step 2 · 48 hours
Blueprint
You get a fixed scope, timeline and price — no surprises later.
-
Step 3 · 2-week sprints
Build
We build, test and demo every two weeks, with your feedback built in.
-
Step 4 · Ongoing
Optimise
We monitor results monthly and keep improving accuracy and ROI.
See what you could automate — in one 30-minute call.
No pitch deck. You leave with three concrete automation ideas, free.
Works with the tools you already use
We build on your stack first and add tools only where they pay off.
- HubSpot
- Zoho
- Salesforce
- WhatsApp Business API
- OpenAI
- Anthropic Claude
- Google Gemini
- Shopify
- WooCommerce
- n8n
- Make
- Zapier
- Slack
- Google Sheets
Frequently asked questions
Where should a business start with AI automation?
Usually with the task that is repeated most often, follows clear rules and already has its data in a digital tool, such as lead follow-up, order-status queries or invoice entry. The free audit helps rank these by time saved and effort.
Do you work with businesses outside Karnal?
Yes. Our office is in Karnal, Haryana, and most projects run remotely through video calls, shared project boards and scheduled demos. Clients nearby are welcome to meet us at the office.
What is the difference between workflow automation and an AI agent?
A workflow follows fixed steps you define. An AI agent decides which steps to take towards a goal, using only the tools you allow. Many projects combine both: fixed workflows for predictable work and agents for cases that vary.
What do you need from us before a project starts?
Admin or API access to the relevant tools, sample data for testing, and one person who can answer questions and approve outputs during the build.
What happens after the system goes live?
You can maintain it yourself using the handover documentation, or choose a monthly plan that covers monitoring, fixes when connected apps change, and small improvements.
Tell us the task your team repeats most, and we’ll show you how to automate it in a free AI audit.
Tell us about your business. You’ll get a fixed-price proposal within 48 hours.
- We call within 2 business hours to understand your goals.
- Free 30-minute audit of your current workflows.
- Fixed scope, timeline and price — in writing, in 48 hours.
Request received
Check your inbox for a confirmation. We’ll call within 2 business hours.