3× conversion uplift after headless rebuild and checkout optimization
Headless storefront that tripled conversion rates for a D2C fashion brand.
Slow page loads, cart abandonment above 78%, and marketing teams blocked by rigid theme templates.
Headless Next.js storefront with WooCommerce backend, optimized checkout, size-guide UX, and a CMS workflow for campaigns.
Core Web Vitals moved to green across mobile, AOV increased 22%, and campaign landing pages launch in hours instead of weeks.
RetailX outgrew their monolithic WordPress theme. We migrated to a composable stack without disrupting live sales.
The new experience prioritizes mobile shoppers with sticky add-to-cart, one-page checkout, and personalized collection pages managed by the marketing team.
Our new store feels premium and loads instantly. The Softlance team nailed both design and performance.
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