What is the responsive website?
Before we start we have to know that what is the responsive website and how it works?
The responsive website is the website in which we put together a website content so that it would automatically scale the website content to match the screen size of the device in which it is viewed.
In fact, it restricts the website to being larger than the device screen.
As a result, the user need not make the extra bit effort to see every content on the website.
Although the major goal of the responsive website is to avoid the unnecessary zooming, scrolling and resizing that occurs with the unoptimized website. It is very tough for the user to navigate these sites.
As a result, the website makes a bad user experience that can lead to lost your potential customers.
In the past years in which we create the dedicated mobile sites for smartphones or mobile devices users. But after the evolution of the responsive websites, there is no need to create the dedicated website for various devices.
Apart from that, we can design a single site that can scale up and down automatically to match the device in which it is being viewed.
The responsive website is also important because lots of peoples are now smartphone users. In fact, there is more user accessing the internet via mobile devices than the desktop users. And this number is increasing rapidly.
On April 21, 2015, Google has announced an algorithm update known as the mobile update. In this update, Google has mentioned that the mobile-friendliness would become one of the major factors in Google search results. It means that the site that was not mobile friendly will not rank up in the Google search result.
Top reasons for having a responsive website
1. Supporting the Multi-Device User
In this digital era, the user is not just accessing our site on the variety of different devices and screen sizes, but the same customers are returning to our site at the different time using different devices.
Take an example that a user watched our e-commerce advertisement on mobile devices. But later on, he accesses our site on desktop devices to make a purchase.
This means that our site has to make responsive to each and every device to provide the best user experience to the users. whether they are accessing our site on mobile devices or any big screen devices such as laptops and desktops.
We also make sure that the information on the website would remain same on each and every devices. The information would not be merged on the mobile devices.
Suppose that the user has accessed your site on the desktop where he finds a valuable information.
After some time he accesses your site on the mobile device to find the same information but this time he has not find the same information or less information.
This will make him leave your site because it is affecting the user experience. So keep your site information well maintained and optimized for every device to improve the user experience.
2. One Site to Rule Them All
It is very time consuming and tough task to keep update multiple sites of the same business. That is why the responsive website is much preferred because in responsive websites.
We need not to updates multiple sites. Instead, we can update the site content that will automatically be uploaded to different devices.
It is not a good option to make two different sites for mobile devices and desktops. It will double your efforts to update the same site for two different devices.
So it is much better to update the site in one place that can decrease any extra efforts. This will also help you to keep the user engaged on our site. Because the user will not feel any difference on various platforms.
3. Improved Search Engine Rankings
As we have already mentioned that Google will rank your site on the top if you have a mobile-friendly site. Google has announced algorithm updates that clearly define the importance of mobile-friendliness.
Almost every single user access internet on their mobile devices at least once a day. That is the reason the result appears on the google search will also need to be mobile friendly.
If you don’t have a mobile-friendly website then there is not any change that you will rank up in the search engine result page. Furthermore, you can lose your site popularity.
Keep in mind that if you have a different URL for mobile devices then Google will also rank you up in the search engine result pages.
4. Future Scalability
It is the best things about a responsive website is that the website is also future ready. In other words with responsive websites, we also have a chance to update our site for different devices that will come in the future.
Responsive websites are fluid and can be fit on any screen that is using to access the website. Suppose that a new device launched in the market with the same screen resolution that we have used before.
As a result, we need not make any changes on our site because our site has already been optimized for that device.
5. Cost Effectiveness
Maintaining the separate websites for mobile and desktop devices is always expensive. But if you have a responsive website, you can make any changes in the one single site that will save the cost.
You need not pay for the development and maintenance of the separate site for desktop or mobile devices.
6. Improved User Experience
User experience is the factor that decides your website success and failure. Everyone wants that people will like their website and then come back.
If you don’t have a proper responsive website then you may not create a better user experience. Suppose that the user visits your site on mobile devices but the pictures on mobile devices are low quality than the desktop device. This will ruin your website importance in the user’s mind and appear your website as an unprofessional website.
Keep in mind that no one wants to do business with an unprofessional company. But if you have a responsive website then it will improve your website user experience and appear your company as a professional company.
7. Shopping On Mobile Devices Is Growing
Now a day online shopping is also growing very rapidly. Online stores making more sales than departmental stores. Most of the user use their smartphones to do online shopping.
If your website is not responsive for mobile devices. And your products can’t be shown on mobile devices. Then you can be lost almost 80% of your users.
8. Social Media Increases Mobile Visitors
We all know that most of the social media platform is accessing on the mobile devices. People use Facebook, Youtube, Google Plus and many more social media sites on Facebook to share links.
Let’s understand it by an example suppose that you have shared a link to your website on your Facebook page. But your site is not mobile friendly that will create a bad impression on the user.
Having a responsive website not just easy to maintain and cost-effective.
But the responsive website also improves the user experience of the users who visit your site. As a result, it will increase your leads to get more visitors.
Hence every business should have a responsive website because there is not any scope to remain in competition without having a responsive website.