“Quality over quantity – Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience. Benjamin Murray @bmurray (tweet the quote)
More than 34% of the people of the world use email for professional and personal use. That’s about 2.5 billion peoples of the world.
In other criteria, it is nearly 1/3rd peoples are using email. And this number is increasing day by day. In fact, 70% of internet users use email every single day.
Email is a powerful way to connect with peoples. Even every single internet user has their own email address.
Every business uses email to send the weekly update and special offers to their customers. The Email has a really big part of our life.
Email marketing is the more personalized way to reach the target customers. An Email always works better if the email is personalized. The Email should be relevant according to the customer’s interest.
Business uses the email marketing for any reason it could be feedback from the customers, company victory, and many more. in fact, this list is endless.
In every single day, there are huge numbers of email transactions happen in the world. Now let us see the top 5 reason that will prove why email marketing is effective than others.
1. More effective than social media
It seems like that we are going the wrong way. by saying that email marketing is effective than social media marketing. let’s take a look social media is a major component of every marketing strategy.
In fact, social media is a great channel for interacting with customers and audience. With the help of this interaction, it becomes easier to build the personal relationship with them. And this personal interaction leads to conversion.
But this conversion may not always convert people into members or customers. For this reason, email marketing helps the business to convert peoples into their potential customers.
With the help of email marketing, the business can make send email to their audiences to make them purchase from them.
2. Economic and Cost Effective
The email marketing is easy, effective as well as an inexpensive way of marketing. Email marketing allows the business to reach a large number of peoples at the very low cost nearly nothing per message.
Email marketing is very helpful for small business. Because small business owners would not afford the marketing cost of traditional marketing channels like TV and Radio.
In traditional marketing efforts where printing, postage and others efforts can take a lot of costs. With the help of email marketing now the need for paper, printing, and postage has been eliminated.
The correct maintenance of the email list will help you to improve your ROI through the close relationship established with the audiences.
Togher with the higher click-through, open and conversion rate makes email marketing more powerful.
3 Personal and Customisable
We do segmentation of our audience into the list in email marketing. In other worlds segmentation refers to make a list of our new and existing customers.
With the help of this list, you can send the personalized message to our new and be existing that would valuable for them.
When we write a post on our social media channel we address our audience as a whole like “Hi there this is our first post”. But in the email marketing, you can address our audience individually buy their name.
It has already been proven that personalized message never move to the spam folder and has a higher open rate.
The email should not be a SPAM. It should be used to build loyalty and trust in your brand.
Email marketing is a way to build the relationship with prospects, current customers, and even past customers to speak directly to them Be personalize is also making a good impression on the customer’s mind.
And also keep in mind when to send the email to the recipient, Try to send them the email at their time of comfort.
4 Action Oriented
Email has to be action oriented. In other words, there should be an action to perform through the email. eg. the email can contain sign up or even straight buying goal.
Email is transactional in nature and can help you to direct traffic to your website for the sales goal. Email marketing can result in straight away result. It is also helpful for startups business.
Email marketing is not based on guesswork. With the help of email marketing software of tracking codes, we can track who opened our email, which link was clicked.
It helps us to know how our email marketing campaigns are performing. Email marketing metrics are important to remember as your measure your whole marketing strategies
There is many email marketing software are available in the market. Many email marketing software allows us to split testing on our emails.
We can also perform A/B testing on our email campaigns. Even A/B testing helps us to get valuable data about our subscriber.
Do they generally respond better to tempting subject lines such as “Free Trial”, “50 percent off” or “Now on sale”? All this as a whole help us to know that what the customers like or not.
We have seen that email are very cost effective, easy to use and easy to measure. With the help of all these points( mentioned above) that email marketing is the most effective and successful way of online marketing than any other medium.
You can also read our post how to implement an effective email strategy.